Showing posts with label Business Model. Show all posts
Showing posts with label Business Model. Show all posts

Thursday, December 20, 2012

Herbalife is a pyramid scheme

The business world is full of buzz today with Bill Ackman's accusations that Herbalife is nothing but a pyramid scheme.

I agree with him.

The similarities to what Herbalife promotes to what Quixtar/Amway promote is just way too similar to be a coincidence. Multi-Level Marketing (MLM) companies are just nothing but a scam except for those at the top

I've never dealt with Herbalife, but I did have a brief encounter with Quixtar right when Amway was trying to convert their business model to the Internet.

Anytime a business has it's focus on developing a 'downline' or has their focus on developing a network below you, red flags need to be flying and 'bells and whistles' need to be going off in your mind. Or if the only way to obtain their products require you contacting an 'independent distributor' should provide some pause.

That last part is the only way to obtain Herbalife products. Doing so requires you to fill out a lengthly form to get any information. You can't see any current products. You can't talk to anyone. You just fill out a form and go from there.

The same thing was how my experience with Quixtar was. I was a young and dumb kid in the very early 2000s and was sucked in by their promise of developing a network with people below me who's commissions would flow up to me. I was 18 at the time and of course the $200 or so I blew over a six month period only went to people above and I saw nothing of it. It was virtually impossible to get people below me and I quickly lost interest, saw the whole situation for what it was and chalked it up to a semi-expensive lesson at the time.

So Herbalife is just another one of those MLMs that promise riches for everyone involved, but any money that is generated by those at the bottom just flow upwards to the top. Do yourself a favor and don't get sucked into Herbalife, Amway or any others that are bound to pop up in the future!

Monday, December 3, 2012

The Daily's flawed business model

It is being widely reported today that The Daily is being shut down. It's pretty apparent why that is the case.

The business model was not sustainable.

Now to be clear, I think they were on the right track with how they were structured, but just didn't execute correctly.

The Daily was structured originally as an iPad only app that was closed off from the rest of the Internet world. No other devices could access the stories. No sharing stories with friends via social media.

Eventually they opened it up to the iPhone, then Android Tablet and Kindle Fire, but it wasn't enough.

Too high of costs ($30 million per year) plus too few paying customers equaled a demise.

I only read The Daily once on a relative's iPad, a few months after it came out, and I actually enjoyed it. There were plenty of good stories and good information. I don't remember if they had any in-app advertising, but they either needed some or a better way to increase revenues.

In addition, aside from the initial announcement and surrounding buzz, plus the one time I used it, I don't recall hearing anything else about it. It was an 'out of sight, out of mind' type situation. They needed to get some kind of advertising out there about themselves, or better yet, make previews of articles widely available. I'm sure that if I saw enough previews for good reading, I'd find a way to subscribe.

Also, make it available everywhere! I know they were trying to be exclusively on mobile devices, but I just don't think we are there yet. Being able to log into my account through their website so I could view stories would be great!

But alas, it is not to be. Great concept. Poorly executed. Hopefully, whoever follows, learns from The Daily's failures and is a success!